Social Media: You Got This One, Right?
Maybe….read on and let’s see if you do have it all under control.
CBS Radio News, June, 6, 2016 just said a full 94% of Americans are now shopping online to some degree. WOW. Folks, if you have a flip phone, well, I’d guess you are not reading this right now. Because as of May 2016 a full 84% of you are reading this on a phone. If you aren’t well…you’ve missed the point and should read anymore. Otherwise folks, it’s time for 72 Charms to deliver another talisman of business magic. Online Registrations. Ready. Launch.
4 out of 5 of your customers say that, frankly, that forced registration is more often than naught to much trouble to spend money with you. More than 50% will just leave and find something else on Google. Sigh…a full quarter of those will look to find a site that doesn’t require it (the login). About 5% go away forever and will never return because you asked. The remaining 20% or so will go ahead and comply with you and complete their registration. Is this sinking in?
Another 4 out of 5 have been given bad information in the form of, incomplete, incorrect, or just a plain lie. So retailers, we have a trust issue, and now you want them to register. Would you? Let’s make this worse folks. Much worse! 90% of those 20% who did agree and registered and managed to return never return if they forget their password or login name. Yes, even if it was there fault. Yes, even if there was an automated recovery, a full 9 out of 10 adults will leave and never return before admitting they forgot your access codes to your site.
Oh Snap! That’s not good. Want to know what’s worse? Less than 50% of those 20% left that don’t forget their password say you the retailer have never sent them anything. Nope – nothing. OMG! Folks! This is what 72 Charms does day in and day out for our merchants. Yet so many of even our clients say, NOPE, I can do it myself, then don’t. SO yes we here at 72 Charms certainly believe the figures. Let’s review real quick. Let’s check some real hard facts here. OMG! This is almost a math class. I know. Stop and get some coffee right now. I’m about to blow your mind. Ready. So based on real figures (rounded for simple math)
400,000 search engine exposures + 2,500 social media posts, shares, likes, etc. 8,000 page views to your site or 2% Click Thru to the Site (Qualified Traffic) Bottom line 700 Sales An amazing 9% Sales Conversion Rate From Qualified Traffic
So how much was “little” social media input worth? Simple. The average Search Engine click thru rate is 0.05% = 250 from search engines 8,000 Page Views – 250 From Search Engines = 7,500 From Social Media. That means that every post, share and like you see, generates 3 Page Views.
OMG! That’s triple rate of return. Every time someone shares or likes your page 3 people come back. Oh, yes, I hear doubters in the back of the room. Look, at it from this point of view. When you as a consumer like a Facebook page, everyone of your friends will see the page on their newsfeed. Repeat and rinse on Twitter and LinkedIN….etc….So why wouldn’t every single click become 3. The numbers don’t lie folks. They just don’t.
And, yes, you in the back corner, thank you for the comment that you don’t need it because you already list on the first page. Wait, just when someone types in your name of your company with the correct spelling? Well, of course. Google does that for everyone. That’s not SEO nor is it Social Media Marketing. Ok, we are off topic. Let’s rewind a bit. Back to the 20% who registered at your site. Less than 9% of them actually hear from the company on regularly basis. And it gets worse, 75% of those who do get the regular communications say that the message conflicts across store channels (i.e. the web, the e-mail, the retail storefront – don’t have the same message) 65% say the offers aren’t for them (women getting men’s offers, etc.) Close to 50% get the name, gender, or age range wrong. So it’s now down to less than 10% of companies that actually can do this for themselves and not make these mistakes. Back to social media. 85% of Fans will buy from you and get this 60% of Critics also bought from you. That’s a full 4 out of 5 who say they seek out social media before making that buying decision. If you have no Social Media presence, you almost have no business online.
Homework: 4 out of 5 people attempt to not create an account until they are ready to buy. 9 out 10 people who are forced to provide the information and register before purchase give fake information. Consumers simply don’t come back to the website if they do register and then forget. Fans of your social media are seriously more valuable customers. Social media communication provides alternative personalization that is accurate and therefore better than what you could collect. This is why e-mail newsletters and social media become critical to your profit.
We aren’t saying you can’t do it yourself. What we are saying is unless you know what you are doing, we aren’t going to build a solar panel or a fix the Air Conditioner so why are you trying to be your own Social Content Marketing Company? Using a company like 72 Charms ensures that you actually maximize your return on investment. In the end we are cheaper than doing it yourself.
Visit www.72charms.com e-Mail email@example.com Call 702-267-8385
We’d love to discus your needs and future.