WooCommerce Inventory Stock Management 101

WooCommerce Inventory Stock Management 101

Inventory is a great part of eCommerce, as it is in any retail.  In this blog we are going to review the terms and options available to the users of WooCommerce, the world’s most popular shopping cart, currently powering over 25% of all sales worldwide.

Enable Stock Management
You may not wish to enable this, if you have a virtual product, a service or a downloadable product.  If you have an actual product you are shipping, then you will want to enable this feature.  If you decide to not enable this feature, the rest of this article is not going to be of interest to you.

Since you’ve decided to let your cart assist you with stock management, let’s review the main features.

Hold Stock in Minutes
This is the amount of time a cart will deplete the stock and “hold it” and if the cart is not checked out and paid for then the stock is returned for another person to buy.  You can set this to a minute or an hour or a day.


The store owner can actually be notified by the cart when you have low stock levels or out of stock conditions and you can setup recipient’s, including your suppliers.

Low Stock Threshold and Out of Stock Threshold variables allow you to set what those numbers are, this is particularly important if you don’t stock the product and your drop shipper says don’t sell if our inventory drops below “5 units”. 

Out of Stock Visibility is where you choose to show an item out of stock or simply remove the item from the catalog view.

Finally we have stock display format option, which determines when we show stock levels, if ever to the public.  There are marketing reasons to do this (think Amazon and eBay “last one left”)

Finally, on a per product level, we have an option of “Enable stock management”

If you say yes then you enter the stock quantity, determine if you allow backorders or not.

When you receive new product you’ll have to reconcile your inventory, just like any retailer, or use an extension plugin if appropriate in your particular case (typically a drop shipper).

Have questions?  We’ve built over 4,000 eCommerce sites and support 350 integration models between different shopping carts and different gateways (card processors).

Contact us at 702-267-8385 or info@72charms.com

Or visit www.72charms.com


Does The Recent Breach Put Your Merchants At Risk?

Does The Recent Breach Put Your Merchants At Risk?

Lately, it seems like data breaches are a common occurrence. There’s hardly a quarter that goes by without some large company reporting a major breach of sensitive cardholder or personal data. As a consumer, there’s an understandable feeling of anxiety and stress whenever a new breach is announced as their fear and risk of identify and credit card theft increases. But what about the merchants who accept credit cards? They might have even more reason to fear these kinds of breaches. The fact is, data breaches increase identify theft, card spinning, credit card fraud, and other types of nefarious fraudulent activities.

Merchant Account Approved with Full Balance Hold?

Merchant Account Approved with Full Balance Hold?

It’s becoming more and more common these days, for a credit card processor to approve a merchant based on their volume, average ticket, and industry…and then put a Full Balance Hold on the account until certain additional terms and conditions are put in place. Nearly always, this concerns the card not present merchants on the Internet. A website is up, but the credit card processor doesn’t feel that there is adequate protection for both you and them in the form of “disclosures”. In other words, credit card processors place holds on funds primarily due to risk. This risk comes in the main form of merchant engaging in practices which historically are proven to cause card holders transacting with the business to “chargeback” or “dispute” transactions. These things cause risk for processors and you as a merchant!

First you need to understand that: merchant accounts are not depository accounts like checking and savings accounts. They are basically a “line of credit.” When a customer pays with a credit card, a bank is extending credit to that customer and making the payment on his/her behalf. Additionally, processors pay merchants before the banks collect from customers and are therefore extending credit to the merchant. That’s why they charge you a “discount and transaction” for this service. Essentially, credit card processing companies act as middlemen between banks and merchants and accept responsibility for issuing debits and credits between the two. In fact, Chargeback scenarios are one of the most common ways that processors suffer losses; however, merchant fraud is also a great concern.
In summary, credit card processors place holds on merchant funds in order to shield themselves from the risk of chargebacks because the merchant did not properly disclose their terms of doing business.
So they we are. You have been approved. You have a website. You can’t use the merchant account because they will hold all your funds, until, you’ve made certain changes.

Typical reasons for this are:
• Return and Refund Policies not published
• Delivery Method and Timing not published
• Privacy Policy Statement not published
• US Based Address and Phone Number not displayed on every page
• Card Logo Display Requirements dependent upon the cards you take.
• Secured Server (SSL/TLS/SSH) and/or Gateway Issues, either you don’t have one, or you need to get one, or you don’t have it integrated properly
• Hosting in a non-USA country and not having all pages in “https” due to no SSL Certificate installed or having such improperly installed. Typically, this is eliminated with a proper gateway.

72 Charms, LLC, http://www.72charms.com, is an expert at fixing these issues, no matter who your processor is. If you need help please reach out to info@72charms.com or call 1+702.267.8385.
For more information, you may also visit, http://www.qbhook.com/services/compliance/


HD Burgers and More

HD Burgers and More

Simple 1 page site with menu and beautiful photography.  Tells their story in in a single page.  It’s simple and ideal. It just works.   Perfect for they type of business they have.  Serves as a landing page for Yelp and a launch pad back to Yelp.  A site like this is about $600.00 and can be done in under a weeks time.

Please contact Charles at 702-267-8385 or info@72charms.com if you’d like to discuss your project.

City Farmer USA

City Farmer USA

Above is a couple screen shots of one of our newest clients.  Below is a letter we just got from the owner….


Just wanted to Thank You for helping us get the Elavon Converge Merchant Processing up and running for us. As you know, we were having all kinds of difficulty getting our website developer, XXXXXX, to get this to work. Fortunately, you came to our rescue and got it working in a couple of days, even with the roadblocks XXXXXX put in our way. I would highly recommend your services. Thanks again.

Bruce J. Lebish
City Farmer USA

If we can be of help, please give us a call at 702-267-8385 or e-mail info@72charms.com.



Reverse SEO via elgooG

Reverse SEO via elgooG

Google when spelled backwards becomes ‘elgooG‘, But the interesting fact is we can also use http://www.elgoog.im for our searches.

  • elgooG‘ is the mirror image of Google search engine; not only is all of its content a reversal of Google, the search terms must also be written in reverse order to yield the desired results.

It’s fun.  I love Pac-Man and the Gravity and Underwater options for searches make it that much more fun.

72 Charms LLC builds websites and promotes social media via it’s company Pierce Design Studio, go check them out over at http://pierceds.com

Oh…and have some fun today over at reverse Google….it’s worth checking out.


SEO – The Truth

SEO – The Truth

SEO – The Truth

Next to Google+ The Most Desired Service of Newbies!

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “organic” result.  In general, the higher ranked on the search results page the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.

It’s also the biggest scam on the Internet.  So much so, Visa and MasterCard have placed it on it’s “PROHIBITED LIST”.  Oh, it’s not even “restricted” it’s out there with prostitution and selling Cocaine.  It’s that bad.  So – you’ve all heard it’s the answer to all your ills.   It will fix your traffic and deposit money in to your bank account – right?  Wrong….stay with me readers…I’m not some cynical journalist here, I’m actually a webmaster with 25 years experience and I’ve seen products that work and products that don’t.    I hope you’ll read on a bit with me…

It sounds so simple.  Even those guys with PHD’s buy in to it.  I have a Doctor, very close to him, wife has been seeing him for over a decade.  I’ve consulted with him and said my methods took “too much work” so he decided to pay $5,000 a month to a company who told him they could “SEO” him and make him the top doctor in this region.  Guess what happened….after months and months of…just keep paying it will work talks with his “SEO” guy….yep you guessed it.   ZERO results!  Ouch.  Next, I had a Body Builder have a client of his that said, “sure I can help you out” and he ended up an “addiction specialist”.  Now he gets calls from alcoholics.  Pretty funny actually.  The body builder doesn’t call me back anymore.  Mostly because I was right.  Here is the deal.  He got spamdexed for the key work “body builder and fitness” the only two words that matter – but that’s ok – he did get what he asked for a SEO.  Now his name and his domains are never to be used with what he actually does….perhaps he can go get a degree to help all the alcoholics calling him.

Let’s examine this from another point-of-view.   One that’s not so personal.  The credit card processing companies consider SEO services PROHIBITED.  Yep.  Why?  Because it doesn’t work and the credit card companies end up siding with the card holder in chargebacks and give the purchaser all their money back and “blacklist” the companies in to something called a “match file” that’s like the black hole for people wanting to take credit cards.

Oh!  Shap!  I hope you didn’t spend your money on this garbage.  It’s a waste of time and money and you’ll get hurt in the process.  Your company name and your keywords forever “spamdexed” out of the big 2 which is all that really matter today….i.e. Bing and Google.

So why am I writing this article.  Two fold – first, there is an answer to “organic” SEO and I can help you do it.  Second, I lose customers to people claiming riches daily.  I want you to know it doesn’t happen.  Sorry.  Move on.

OK Ready for Real SEO?

Content – Content – Content.


Wait.  I wanted a long article to explain it to me.   There is no such thing.  Set your goals on providing the internet community with actual information via Social Media and your Blog.  Do it every week.  EVERY WEEK.  Did I say that?  OK, EVERY WEEK at a minimum and setup a newsletter and archives. And publish them.

But What About The SEO Reports?

Well, if you logon to Bing or Google “Webmaster Dashboards” they both have a “SEO” tool.  What this tool does is check to see that the website was built as it should be.  That is to say, that it is compliant with all current standards, and that you aren’t doing something stupid like using “Flash” or having a “non-mobile” friendly experience.  Because, if you are they will take you out of the mobile search directories.  That’s right the results you see on your phone are not necessarily the results you see on a Mac nor on a PC.  After all, there is hardly a purpose of dispatching you to a website that doesn’t work on the device you are searching for it on.

See the point?

Content is KING

Oh…Be careful on your topics….because what you pick will index.   Give real sources. Give real facts.  Give real help.  People will share the information and guess what….they will pay you back in turn.

….share….like…re-tweet…bookmark…print…seriously….you just got them engaged….

In Closing

You don’t need a SEO company – nope – you need a quality webmaster and regularly updated media content that is on topic, real, and of value to people.

But Wait, I Still Believe In Keyword SEO?

Hold out hope all you want… but I’ll leave you with one last thought.  Bing and Google charge for “keyword” listings in and “auction” style bid system that is in real-time.  A company could easily spend $5,000 in an hour to capture traffic.  So in that sense, yes, it works.  But, in reality, there is no reason to SEO your website if you are “buying keywords” from the search engines…they will send the traffic to the highest bidder be default.   SEO, is after-all, the art of getting traffic, without paying the search engines.  For that, the only answer is, CONTENT.

72 Charms LLC provides business magic to your business.   Please visit us at www.72charms.com, www.pierceds.com, www.merchantfundinglasvegas.com or just call us at 702-267-8385.  What’s magic?  The fact we actually know what we are talking about!

Social Media Explained

Social Media Explained

Social Media Explained

Social Media is not as complicated as it sounds.

Let’s say you sell coffee.  Perhaps you have a coffee shop, maybe you just sell coffee, or coffee accessories, it really doesn’t matter.  Let’s use something most of us are familiar with.  Coffee.


I Like Coffee.  I want to give my thoughts about coffee as well.  More than that Facebook “bootstraps” many of the other social media companies and membership is required to be a member of the other social media sites.   That’s why this is a top 3 must have.


I am drinking #Coffee right now.  I also heard that prices of coffee are going up and that it’s great for your health.   More than that Twitter “bootstraps” many of the other social media companies and membership is required to be a member of the other social media sites.   That’s why this is a top 3 must have.


I’m an expert at coffee.  Read my work history and find out why.  BTW got a job in the Coffee Industry.   For me as a Web Developer – I find LinkedIn to be the best social media platform for what I do.  People want to know who I am and what I’ve done before they hire me and no other platform delivers that.  If you are selling coffee…probably won’t have much more effect than Google+  It’s a possible top 3 must have for certain industries and worse than Google+ for others.


I’m hanging out to have coffee with a circle of friends or I photograph coffee and sell photos of coffee.  Otherwise – Is anyone here that isn’t an employee of Google?   No one is getting much traction on Google+ although it is the absolutely most requested social media to be linked by my customers.  I’m a member of Google+ mostly because people keep requesting it.  But fact is it’s dominated by publishers, authors, and photographers… If you aren’t one of them….most likely a waste of time.  Like LinkedIn, if you are in the proper demographic, it will work for you, otherwise, there is not much point and you can move along.


Here is a picture of me drinking coffee.   If your product lends itself to photos as a promotional art form…then YES this could be your top 3 required – Facebook is required to be a member  and distribute content from your website.


Here is a collection of pictures of well made cups of coffee along with a bunch of recipes of coffee drinks.   –  Twitter is required to be a member and distribute content from your website.  Could be a top 3 required in your website is in certain demographics.


Watch me drink coffee.  Watch me make coffee.  If your product requires instruction or a video commercial this could be in your top 3 + category, i.e. your 4th or 5th social media.  Be prepared to either hire a videographer or spend some time behind the camera.


This is where people talk about my coffee and rate my coffee.  If your product needs this type of recommendation because you are in a crowded marketplace, in your top 3 + category, i.e. your 4th or 5th social media.  Be prepare to spend a lot of time answering complaints and dealing with feedback beyond your control.  Some companies live and die by this platform.

SnapChat / Periscope / Vine / Facebook Live

This is where people who already follow you watch you in real time do stuff worthy of their attention.   You see this a lot in Radio stations and Politics.  For the most part, unless you are on the red carpet, it’s unlikely your followers will actually watch you.  I have a small networking group that the leader Facebook Live broadcasts his AM radio station once a week show and he gets 1 or 2 viewers – probably his advertisers.  ON the other hand major radio personalities and politicians may get thousands of viewers and it may be their top 3 + category, i.e. your 4th or 5th social media.    For everyone else – stick to YouTube – people can see it on demand whenever.


This is where people who share specific interests actually get out of their house and go meet others.  If your company can do that – it’s huge in certain markets.  In Las Vegas 80’s Music and Hummus groups are BIG meetup groups.  If you sell to a market where you can arrange a group – this could be more important that all the other social media.  If you can’t….well…there is always Google+.

All The Social Media Sites

Here is a list of all of the major social media sites, according to WikiPedia


Click on the link on the far right of the columns, that says, “Global Alexa Page Ranking” in order to sort it by the most popular.  I think you’ll find that most enlightening.

As always – we are here to help you navigate the world of social media and use it for the purposes of marketing to your clients.  Please give us a call at 1-702-267-8385 for more information or visit http://www.72charms.com


WooCommerce Gateway Integration Methods

WooCommerce Gateway Integration Methods

WooCommerce Gateway Integration Methods

With 16,880,217 downloads, WooCommerce powers over 37% of all online stores.

WooCommerce is now the most popular eCommerce platform on the web, so you can rest assured you’re in good company.  That’s the long and short reason for why we build on this platform primarily.  The cart is free.  The primary way it makes it’s money is to charge an annual fee when you hook up a credit card processor to handle the payments.  The second reason we chose them is the fee is reasonable and the flexibility of the payment platforms is second to none.

If you really  do want FREE then it comes by default with Cash, COD, Wire, and PayPal as “free” options.  All the rest have a fee.  Let’s go over the most popular choices.     We are going to review the fees as of Sept. 2016 as published on Woo’s website and give you a fair market value for webmaster charges to get it hooked up for you.


PayPal is enabled by default and is free to all clients and can be disabled after a merchant account is selected or left as an alternative payment method.  There is no SSL required and no subscription fee.  Well…it’s simple as they say…a webmaster should hook it up for free for you.   Seriously it’s going to take them longer to log in to your site than hook up your PayPal.  Yep, it’s that native.


4 Choices 2 Require SSL and 2 DO NOT require SSL

Authorize.Net AIM or CPI Method $79.00 / yr Requires SSL (form is hosted on your server and payment traffic is dispatched underneath via the SSL)

Authorize.Net DPM or SIM Payment Gateway $79.00 / yr NO SSL REQUIRED (A payment form to your checkout process pay page which is posted directly to secure Authorize.net servers – because of this no SSL certificate is required on your site and complex PCI requirements are avoided)’

A guide to the 4 methods are provided online here

Additional fees from your webmaster should be in the $100 range for the Non-SSL methods and $200 for the SSL methods.

NMI (and the numerous “white-label” versions of it)

NMI is only supported under Authorize.Net emulation mode and is not natively supported on WooCommerce.  It does work under emulation if necessary.  It’s not a first choice for Woo.  It’s a good gateway.  Not for Woo.  Will work in a pinch if you have to….additional fees to get it working from your webmaster should be in the $200 range.

Elavon Converge (formerly VM) $79.00 / yr Requires SSL

There has been alot of push in the market on this one as of late.  A good gateway in and of itself, however, An SSL certificate is required for PCI compliance due to the direct checkout to ensure that your customers’ credit card information is secure.  The only method supported is direct check out via SSL certificate.  Not for Woo.  Will work but will cost you additional fees from your webmaster to get it working should be in the $300 range.

Other Choices

There are currently 150 gateways supported, click here to see who they support.

We don’t sell merchant services and we aren’t trying to sell you a merchant account.   However, with that said we do believe that you should buy your own gateway and OWN that and have your payment processor simply “program” it as your best course of action.  We sell the most popular gateways here.





Download the pdf flyer with pricing here:  hang tags


You design them – lots of sizes – full color and double sided.large-hang-tag-2ACTUAL PRINTING PRESSES
Not done at home on a laser or ink jet or done at a Strip Mall print and ship center.