SEO – The Truth

Next to Google+ The Most Desired Service of Newbies!

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “organic” result.  In general, the higher ranked on the search results page the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.

It’s also the biggest scam on the Internet.  So much so, Visa and MasterCard have placed it on it’s “PROHIBITED LIST”.  Oh, it’s not even “restricted” it’s out there with prostitution and selling Cocaine.  It’s that bad.  So – you’ve all heard it’s the answer to all your ills.   It will fix your traffic and deposit money in to your bank account – right?  Wrong….stay with me readers…I’m not some cynical journalist here, I’m actually a webmaster with 25 years experience and I’ve seen products that work and products that don’t.    I hope you’ll read on a bit with me…

It sounds so simple.  Even those guys with PHD’s buy in to it.  I have a Doctor, very close to him, wife has been seeing him for over a decade.  I’ve consulted with him and said my methods took “too much work” so he decided to pay $5,000 a month to a company who told him they could “SEO” him and make him the top doctor in this region.  Guess what happened….after months and months of…just keep paying it will work talks with his “SEO” guy….yep you guessed it.   ZERO results!  Ouch.  Next, I had a Body Builder have a client of his that said, “sure I can help you out” and he ended up an “addiction specialist”.  Now he gets calls from alcoholics.  Pretty funny actually.  The body builder doesn’t call me back anymore.  Mostly because I was right.  Here is the deal.  He got spamdexed for the key work “body builder and fitness” the only two words that matter – but that’s ok – he did get what he asked for a SEO.  Now his name and his domains are never to be used with what he actually does….perhaps he can go get a degree to help all the alcoholics calling him.

Let’s examine this from another point-of-view.   One that’s not so personal.  The credit card processing companies consider SEO services PROHIBITED.  Yep.  Why?  Because it doesn’t work and the credit card companies end up siding with the card holder in chargebacks and give the purchaser all their money back and “blacklist” the companies in to something called a “match file” that’s like the black hole for people wanting to take credit cards.

Oh!  Shap!  I hope you didn’t spend your money on this garbage.  It’s a waste of time and money and you’ll get hurt in the process.  Your company name and your keywords forever “spamdexed” out of the big 2 which is all that really matter today….i.e. Bing and Google.

So why am I writing this article.  Two fold – first, there is an answer to “organic” SEO and I can help you do it.  Second, I lose customers to people claiming riches daily.  I want you to know it doesn’t happen.  Sorry.  Move on.

OK Ready for Real SEO?

Content – Content – Content.


Wait.  I wanted a long article to explain it to me.   There is no such thing.  Set your goals on providing the internet community with actual information via Social Media and your Blog.  Do it every week.  EVERY WEEK.  Did I say that?  OK, EVERY WEEK at a minimum and setup a newsletter and archives. And publish them.

But What About The SEO Reports?

Well, if you logon to Bing or Google “Webmaster Dashboards” they both have a “SEO” tool.  What this tool does is check to see that the website was built as it should be.  That is to say, that it is compliant with all current standards, and that you aren’t doing something stupid like using “Flash” or having a “non-mobile” friendly experience.  Because, if you are they will take you out of the mobile search directories.  That’s right the results you see on your phone are not necessarily the results you see on a Mac nor on a PC.  After all, there is hardly a purpose of dispatching you to a website that doesn’t work on the device you are searching for it on.

See the point?

Content is KING

Oh…Be careful on your topics….because what you pick will index.   Give real sources. Give real facts.  Give real help.  People will share the information and guess what….they will pay you back in turn.

….share….like…re-tweet…bookmark…print…seriously….you just got them engaged….

In Closing

You don’t need a SEO company – nope – you need a quality webmaster and regularly updated media content that is on topic, real, and of value to people.

But Wait, I Still Believe In Keyword SEO?

Hold out hope all you want… but I’ll leave you with one last thought.  Bing and Google charge for “keyword” listings in and “auction” style bid system that is in real-time.  A company could easily spend $5,000 in an hour to capture traffic.  So in that sense, yes, it works.  But, in reality, there is no reason to SEO your website if you are “buying keywords” from the search engines…they will send the traffic to the highest bidder be default.   SEO, is after-all, the art of getting traffic, without paying the search engines.  For that, the only answer is, CONTENT.

72 Charms LLC provides business magic to your business.   Please visit us at,, or just call us at 702-267-8385.  What’s magic?  The fact we actually know what we are talking about!