Social Media Explained

Social Media is not as complicated as it sounds.

Let’s say you sell coffee.  Perhaps you have a coffee shop, maybe you just sell coffee, or coffee accessories, it really doesn’t matter.  Let’s use something most of us are familiar with.  Coffee.

Facebook

I Like Coffee.  I want to give my thoughts about coffee as well.  More than that Facebook “bootstraps” many of the other social media companies and membership is required to be a member of the other social media sites.   That’s why this is a top 3 must have.

Twitter

I am drinking #Coffee right now.  I also heard that prices of coffee are going up and that it’s great for your health.   More than that Twitter “bootstraps” many of the other social media companies and membership is required to be a member of the other social media sites.   That’s why this is a top 3 must have.

LinkedIn

I’m an expert at coffee.  Read my work history and find out why.  BTW got a job in the Coffee Industry.   For me as a Web Developer – I find LinkedIn to be the best social media platform for what I do.  People want to know who I am and what I’ve done before they hire me and no other platform delivers that.  If you are selling coffee…probably won’t have much more effect than Google+  It’s a possible top 3 must have for certain industries and worse than Google+ for others.

Google+

I’m hanging out to have coffee with a circle of friends or I photograph coffee and sell photos of coffee.  Otherwise – Is anyone here that isn’t an employee of Google?   No one is getting much traction on Google+ although it is the absolutely most requested social media to be linked by my customers.  I’m a member of Google+ mostly because people keep requesting it.  But fact is it’s dominated by publishers, authors, and photographers… If you aren’t one of them….most likely a waste of time.  Like LinkedIn, if you are in the proper demographic, it will work for you, otherwise, there is not much point and you can move along.

Instagram

Here is a picture of me drinking coffee.   If your product lends itself to photos as a promotional art form…then YES this could be your top 3 required – Facebook is required to be a member  and distribute content from your website.

Pintrest

Here is a collection of pictures of well made cups of coffee along with a bunch of recipes of coffee drinks.   –  Twitter is required to be a member and distribute content from your website.  Could be a top 3 required in your website is in certain demographics.

YouTube

Watch me drink coffee.  Watch me make coffee.  If your product requires instruction or a video commercial this could be in your top 3 + category, i.e. your 4th or 5th social media.  Be prepared to either hire a videographer or spend some time behind the camera.

Yelp

This is where people talk about my coffee and rate my coffee.  If your product needs this type of recommendation because you are in a crowded marketplace, in your top 3 + category, i.e. your 4th or 5th social media.  Be prepare to spend a lot of time answering complaints and dealing with feedback beyond your control.  Some companies live and die by this platform.

SnapChat / Periscope / Vine / Facebook Live

This is where people who already follow you watch you in real time do stuff worthy of their attention.   You see this a lot in Radio stations and Politics.  For the most part, unless you are on the red carpet, it’s unlikely your followers will actually watch you.  I have a small networking group that the leader Facebook Live broadcasts his AM radio station once a week show and he gets 1 or 2 viewers – probably his advertisers.  ON the other hand major radio personalities and politicians may get thousands of viewers and it may be their top 3 + category, i.e. your 4th or 5th social media.    For everyone else – stick to YouTube – people can see it on demand whenever.

MeetUp

This is where people who share specific interests actually get out of their house and go meet others.  If your company can do that – it’s huge in certain markets.  In Las Vegas 80’s Music and Hummus groups are BIG meetup groups.  If you sell to a market where you can arrange a group – this could be more important that all the other social media.  If you can’t….well…there is always Google+.

All The Social Media Sites

Here is a list of all of the major social media sites, according to WikiPedia

https://en.wikipedia.org/wiki/List_of_social_networking_websites

Click on the link on the far right of the columns, that says, “Global Alexa Page Ranking” in order to sort it by the most popular.  I think you’ll find that most enlightening.

As always – we are here to help you navigate the world of social media and use it for the purposes of marketing to your clients.  Please give us a call at 1-702-267-8385 for more information or visit http://www.72charms.com